Tag: featured

As a restaurant or cafe owner, do you think by creating your Google Business profile you are able to grab the attention of your customers? If yes, then we have a good news for you!

Google has introduced an all-new Google Business Profile AI tool. 

According to Google, “You can use AI to quickly convert a photo of your menu into a detailed menu, which includes item names, descriptions, and prices. With a detailed menu, potential customers on Search and Maps can easily discover what you offer.”

Let’s explore how this new AI tool works and what you can do to leverage it to its highest capability to promote your eatery.

What Is The New Google Business Profile AI Tool?

The Google Business Profile AI tool is a new AI-powered menu creation tool introduced by Google to create a digital menu from an image of your existing physical menu. It uses natural language processing and advanced image recognition to generate menus from photos. 

Once you upload your menu picture, the AI tool analyzes the picture and creates a detailed digital version of the menu with item names, descriptions, and prices.

How Does The AI Menu Tool Work?

If you are worried by the hefty terminology of the newly introduced tool, then don’t be. The Google Business Profile AI menu tool is super easy to use. You can easily find it on your Google Business Profile dashboard. 

All you need is to log into your Google Business Profile and click the “Edit Menu” button. Once the button is clicked, it asks for an image of your present menu to use Al to generate a detailed menu from your photo.

Once you upload your menu image, the AI tool takes over. With its powerful advanced image recognition and natural language processing, it creates a digital version of your menu. 

Your digital menu includes the names of dishes, their descriptions, and prices mentioned in the menu image that you have uploaded. 

How To Generate Detailed Menus from Photos Using AI?

Creating a digital menu using the all-new AI tool on your Google Business Profile can be accomplished using a few simple steps given below: 

Step 1: Log in to Your Google Business Profile

The very first step you need to do is to log in to your Google Business Profile.

Step 2: Edit Your Profile

Click “Edit Profile,” available on your Google Business Profile dashboard. Later click the “Menu” section.

Step 3: Upload Your Menu Photo

Click on “Generate a Menu from your uploaded photo.” You can either take a photograph of your menu using your mobile phone or upload the image from the photo gallery.

Step 4: AI Tool at work

The AI menu tool based on the image you have uploaded creates menu from image.

Step 5: Review the Generated Menu

Review the AI-generated menu. Ensure that all the information is correct. You can also edit any incorrect information or details before publishing your digital menu on your profile.

Step 6: Publish and Edit

After you verify the menu and it is all correct to be published, tap “Publish.” Google allows you to edit this menu as and when required.

Tips To Use Google Business Profile AI tool

The above steps will help you create a digitized menu for your eatery’s Google Business Profile. But, to get the best result from your efforts, we suggest you follow the below tips during the creation of the menu:

• Use a good-quality image of your physical menu. By uploading a good quality image, you make way for AI to generate a digitized menu without any errors.
• Always double-check your menu to make sure that all the details are correct.
• Pair the AI menu tool with other functionalities like reviews and business posts on Google Business Profiles, it will help you enhance your digital presence.

4 Key Benefits Of Using Google’s New AI Menu Tool

Using the Google Business Profile AI tool gives your business several benefits. Let us talk about the key benefits of using the AI menu tool:

1. Save Manual Effort

The AI menu tool saves you from the monotony of writing out each menu item. For instance, rather than putting a description, price, and name for every item one by one, this tool automatically generate a digital copy from photos. 

All you need to do is upload an image of your menu, and the AI tool will automatically gather all the information and create a digital version of the menu for you. This will save your manual efforts so that you can spend more time in more constrictive business processes.

2. Improve Profile Discoverability 

Adding an AI-generated menu to your Google Business Profile increases the online visibility of your business. Google rewards businesses for complete, comprehensive, and accurate information on their profile. Such businesses are more searchable and visible during Google searches. 

By using your AI menu tool to create a high-resolution menu from an image, you also assist your customers in easily finding out what they need.

3. Get Chances To Rank

Using AI to generate high-quality menus based on pictures can help you improve your Google ranking. A detailed and accurate menu helps you to boost your profile’s performance in terms of the SEO. 

To elaborate, when a user searches for specific dishes or specific food products listed on your menu, then your business will have a high possibility of being ranked in search results, improving your search ranking.

4. Drive More Sales

Having a menu uploaded on your Google profile can assist your would-be customers in making buying decisions. When they view your menu on your profile before visiting your restaurant, they become more confident in their choice.

They will be confident that you serve what they are looking for and can make a choice to go to your restaurant rather than your competitor’s. 

Detailed and updated menu information will have higher chances of engaging your customers, which means eventually turning the searches into actual visits to the business location, and thus increasing revenues.

Potential Challenges Of Using The AI Menu Tool

Every coin has two sides; this new tool, too, has its own pros and cons. When we have already discussed its benefits, it is time to have a look at the challenges when using it:

1. Allows Only Single Photo Upload

The tool for now has provision to upload only a single image. If you have a big menu card, it can be difficult to accommodate it in a single image thus creating hardships of creating an error-free and comprehensive menu.

Solution: As a workaround, you can split your menu into different categories, like appetizers, main courses, breads, desserts, etc., and add different menus for each category. 

2. Chances Of Inaccuracies

If your image lacks clarity, AI may misread the information and can create a menu with incorrect information. 

Solution: To ensure that your customers have access to the correct information, always double-check each and every detail of the menu. You can edit any incorrect information generated by the AI tool manually and finally upload the corrected menu to your profile.

3. Incorrect Price Insertion

It has been observed that in a few cases, the pricing of the AI generated menu was incorrect. Incorrect pricing on your menu can set unexpected expectations in your customer’s mind.

Solution: As a safety check, ensure to check the Pricing of each item before finally uploading your AI menu.

4. Only Image Format Is Permitted. 

For now, This AI tool permits only image format, pdf formats and other formats are not yet supported. 

Solution: Adding a good-quality image of your menu can serve your purpose. You can use a good quality camera to capture the image and upload a high-resolution picture. You can also convert your pdf files into image format using the available file format converter tools.

Since the tool is currently in an experimental stage, we can soon expect Google to work on these issues and resolve them, to make this tool a true blessing for several businesses. 

Final Thoughts

The Google Business Profile AI menu tool benefits both business owners and their customers alike. Eateries can easily maintain updated, uncluttered menus with minimum hassle. This grants you the time and resources to focus on core operations. 

As for your customers, they get access to detailed, accurate information that helps them make better choices and results in their overall satisfaction. 

This AI menu tool is sure to become the new standard in digital menu management, merging both convenience and creativity to benefit restaurant and cafe owners.

Halloween is a season when shoppers look for festive items that are unique and add charm to their parties. That said, it is the prime time for sellers to expand their business and market reach. 

According to the National Retail Federation, in 2022, spending on Halloween reached an all-time high of almost $10.5 million. This festive season has the potential to generate sales. 

However, picking the best-selling products can become overwhelming, given the myriad of options available. We have curated this article today to help our readers stay ahead of the curve and explore the most lucrative items for Halloween dropshipping. 

Find some of the hot-selling items mentioned in our list. These are sure to provide the maximum benefits to all merchants looking to maximize their sales. 

Why Dropshipping Halloween Products Is A Great Idea?

Halloween holidays are celebrated worldwide, and people are eager throughout the year for this season. Consumers also spend heavily on decorations, costumes, and other similar party supplies. 

This is the perfect time for eCommerce businesses and other online retailers to enter the ready market and spending realm. In recent years, spending during the Halloween season has reached new records. 

In 2023, there was a total spend of approx $12.2 million on Halloween-related items only. The year 2024 is expected to experience no lesser sales, even if it is not more than the last year. The demand for unique items upsurges during this season, and it spans a variety of items. 

As a dropshipper of Halloween items you can have a variety of product choices available in your eCommerce store and cater to different budgets and tastes. An assortment of products available in the market provides diversification in your offerings. 

If you can easily adapt to the variety of needs of your consumer, the potential of earning huge in this season increases several folds. In addition to it, marketing your products for the Halloween season becomes thrilling and exciting with some fun ideas and strategies. 

We have discussed several reasons why dropshipping Halloween items is a great business idea. Also, it will help you earn unexpected revenue, deal in a variety of products and also cater to different needs. 

Without further ado, let’s explore the great Halloween dropshipping products you can offer to boost your eCommerce sales. 

Best 25 Halloween Dropshipping Products To Sell In 2024

Navigating through the range of Halloween dropshipping delights is difficult. To ease the process of product selection, we have shortlisted ultimate Halloween dropshipping products that you can offer to your customers. The products are picked from different categories to boost sales. 

1. Halloween Products For Personalized Gifts Items

The products in this category are among the most demanding in the Halloween product catalog. If you want to sell Halloween products and earn huge money, personalized products attract several users. 

• Custom Flags For Candy Basket: These flags are one of the best ways of making the kids’ candy baskets more attractive and exciting. You can have different packages containing different numbers of flags to suit varied needs. Phrases like “creepy cutie,” “trick or treat,” or “let’s go Ghouls” are some of the popular flags. 
• Candy Treat Buckets/Bags/Bowls: Candy treats are the best-selling Halloween products to sell, and the best part is that they can be gifted to people of all ages. 

Candies are the tradition of the Halloween season, and people usually buy it for their gatherings and gifting purposes, too. Make the products special and unique by adding different packaging options and personalization choices. 

• Halloween Tags: Another great personalized product for the Halloween dropshipping niche. You can pick a variety of different tags and customize them as per the needs of your customers. 

Adorable tags will add beauty to the decoration, so people like them in signs like witch hats, bow ties, bows, or ghost-themed tags. Pick tags in cheerful colors like green, pink, purple, blue, and more. 

• Enigmatic Puzzle Sets: Another hit item to dropship Halloween products. Puzzle is a mind-teasing fun game that people usually play in their gatherings. Hence, selling them during this season is the best idea. 

By personalizing this product, you offer your customers a chance to turn the puzzle into a picture of their choice. The design can be their pet, a family picture, a memory, or something similar. 

2. Halloween Products For Outfits And Accessories

Costumes and accessories are the most trendy Halloween products, especially loved by kids. You will be surprised to know that this category generates almost 50% of the total income made during the Halloween season. 

• Vampire Cloak: To enable the making of Halloween 2034, you can supply vampire cloaks for people to become vampires in the celebrations. It is for sure one of the most loved outfits, since it can freak people out. 

Such alluring outfits will help your customers become the creatures of the night and enjoy their gatherings to the fullest. 

• Clown Costume: Do not forget this costume when choosing Halloween dropshipping products. It is in high demand every Halloween season because of its entertaining nature. 

Adding this costume to your store in different sizes will help increase the overall sales. You should also keep everything right, from the wigs, oversized shoes, colorful costumes, and more, for increased sales. 

• Witch Costume: A Witch costume adds a spark to the Halloween celebration. It sets the Halloween spirit just right and, therefore, stays in high demand. 

People who are attending themed parties or are hosting one for their children, usually look for such enchanting species to be the talk of the party. 

• Broom: Your store can sell a classic broom and a personalized one. This timeless piece receives numerous orders because it is an authentic accessory for the overall costumes of different Halloween characters. Some of the popular designs include twig-like styles and rustic ones. 
• Mysterious Masks: When you start selling Halloween products, mysterious masks are an excellent fit for your store. They stay in demand throughout the season; even corporates look for bulk pieces. 

Add intricate designs and different patterns to encourage your shoppers to buy more. Some masks with LED technology are also available in a range of color options and are comfortable to wear, too. 

• Tote Bags: Another hot-selling item to make your Halloween business successful is customized tote bags for the Halloween season. These small items are available in a variety of options, prints, and texts. 

Keep them in a range so people can pick the one they like. For added attraction, you should also offer customization options like printing messages, dates, or any name. 

3. Halloween Products For House Decoration

People invest heavily in Halloween costumes and decorations items. Hence, to provide a fully immersive Halloween experience and to attract people to add some aesthetic decoration items to your store. 

• Spooky Canvas Art: This is the best piece that stays high in demand by all art lovers. During the Halloween season, people look for Canvas art to give to their friends who are fond of such intuitive decorative elements. Sell wall art under categories like haunting, gothic architecture, forest scenes, etc., during Halloween. 
• Chilling Pillow Covers: Such items have particular demand during the Halloween season. These simple products transform the home decor and can be used daily, too. The eye-catching Halloween designs include spiders, lanterns, skeletons, bats, etc. 
• Customized Candles: Candles specific to the Halloween season stay in demand. They are also a Halloween essential, helping to light up the gathering space and look good as decorative items. 

Some of the popular options include blood-red candles, skull-shaped candles, candles with pumpkin and witches’ brew scents, and more. 

• Family Door Signs: When people look for gifting options during the Halloween season, they like door signs very much. Halloween headbands and wigs are ordinary stuff that no longer entice consumers. 

However, family door signs that can be used throughout the year are a great option. They are an excellent Halloween collection to welcome guests for a spooky night. 

•  Pumpkin Lanterns: They are a great decorative item and must-have Halloween decorations. Pumpkin lanterns are a prerequisite for night parties and, therefore, remain much in demand throughout the season. Themes lanterns help create a fantastic atmosphere for the Halloween season. 
• Door Mats: Halloween specific door mats add to the decoration, and people love them since they help them celebrate the season with their neighbourhood. 

Mats are an excellent addition to the Halloween collection and a top-selling item. Doormats look inviting and guests get attracted too. Add it to your product list and give the perfect Halloween vibe. 

Halloween Products For Beauty Care

Beauty care products also see an upsurge in orders during the Halloween season. People buy them to become Halloween creatures or for Halloween parties and aftercare. 

•  Halloween Jewelry: Halloween specific jewelry items add to the overall look for themed parties. Hence, they are also ordered in large numbers. To enhance your Halloween collection add some pieces from Halloween-themed jewelry like necklaces, bracelets, and rings. You can also keep the jewelry made from different items to make a versatile collection. 
• Face Makeup Products: Customers buy specific makeup products to get ready, such as skin-friendly kohl, colored pencils, white foundation, and more. 

Do some research on the popular makeup products during the Halloween season in your locality, and add them to your store to sell more products. 

•  Glow-in-the-dark Makeup: For people who don’t want a sophisticated Halloween makeup look, glow-in-the-dark makeup is best. Girls love makeup, and this makeup palette is a show-stealer every Halloween season. 

These popular makeup products for the Halloween season will help your customers make some very cool effects on their body, and it will glow in the dark.

Halloween Products For Diy Activities

During the Halloween season, people host parties for their friends and family, so stuff for DIY activities is the most bought. Some easy Halloween crafts or the ultimate Halloween artist’s palette experience great sales. 

•  Spider Web Bowls: These bowls are available in the design of a Spider web and are an excellent pick for all activities during the party. 

When choosing Halloween products for your dropshipping store, add them to attract your guests. They can be used for a serving bowl, or as a container to hold activity hits or any other stuff for the games. It is a very useful product that serves multiple purposes. 

•  Halloween Scavenger Hunt Kit: The Halloween holiday season becomes more memorable and fun with this kit of hunting scavengers. Remember, you need to sell unique items to increase sales and make more revenue compared to the competitors. 

Instead of selling products separately, make a bundle of a few products that would make the parties fun with some to-do activities. 

Halloween Products For Partying

To capture the Halloween dropshipping market, do not forget to add products for the party night. These are Halloween essentials that make the holiday season more haunted. 

•  Intuitive Banners: Halloween confetti has become traditional nowadays, and banners are the new hit. Help your customers do the most popular decoration on Halloween by selling some enchanting banners with texts like “happy halloween”, “trick-or-treat,” and more. The design of the banner can also have some spooky images of bats, skulls and spiders. 
•  Greeting Cards: Halloween greeting cards are essential for everyone hosting a party for the season. Hence, they are in high demand. Include new designs in your store so people can find unique invitations and choose your collection over others. 
•  Holographic Halloween Window Projector: This gadget will be a great addition, and a projector is not found in all eCommerce stores. To increase your sales, add this holographic projector so that the party becomes more thrilling for your customers. 

Halloween projector will transform the home into a haunted space by displaying spooky scenes onto the glass windows. 

•  Scary Animatronics: The animatronics are life sized decorative items that are usually kept at the gatherings to add the Halloween feels. It is a profitable product for dropshippers and adding some unique designs is beneficial. 

They will terrify the guests of your customers, and people have been loving them since years. These items feature motions, realistic sounds, and also creates an immersive overall experience. 

Tips To Choose The Best Halloween Dropshipping Products

When it comes to dropshipping for Halloween you need to think strategically to maximize your sales and also customer satisfaction. Hence, before picking different Halloween products to sell, there are a few things you need to consider. 

National Retail Foundation noted record spending through Halloween, so your drop-shipped products should add value to customers. Also, check for Google reviews of the products when you add them to make sure that they have demand in the market and to know the feedback for those products in general.  

• Consider Your Customer Preference: The foremost thing to consider is the preferences of your customers to make the most of your sales during the Halloween season. If you want to target families that have young children, add products like costumes, candy baskets, decorative items, etc. 
• Keep An Eye On Trending Products: Selling unique products will make your store stand out from your competitors’ business. By keeping products that are not found in many other stores and are best-selling, you will attract more customers. 
• Research before Product Launch: Before adding a particular product to your store, research its selling capacity and compare the prices. Try to keep the price competitive, and if possible, offer other benefits like free shipping to increase the volume of orders received. 
• Avoid Focusing Only On One Niche: Diversify your niche to fulfil a significant demand for Halloween dropshipping products. Adding products from different categories or niches will help increase your store revenue. Also, don’t add many products from a niche that serves a petite audience size.  
• Avoid Heavy And Oversized Items: Shipping such items is a pain and at times also has less profit margin. Also, heavy items need special handling or they may get destroyed during transit. Therefore, you should avoid adding bigger items, and focus more on lightweight stuff. 
• Provide A Range of Price Points: Make sure that you cater to people with different budgets. It will help create demand from people belonging to different groups. From high-end costumes to smaller party decoration items, include everything in your store. 
• Create Special Product Bundles: Instead of selling a single product from your store, create custom bundles that would be ordered by people. Capture the Halloween dropshipping market by bundling products like makeup, wigs and accessories. It would appeal to the audience and also simplify shopping for customers. 
• Offer Personalized Products: When offering customized products, make sure that you add options based on the preferences of your target audience. Halloween-themed products experience good demand, and you can track your customers’ past interest to add them to the store. 

Get ready for Halloween and make extra money by dropshipping some of the best-selling products. Make Halloween dropshipping in 2024 a superhit. 

Final Thoughts

It is just the perfect time to get started with dropshipping the best Halloween stuff. Be it Halloween-themed candies or personalized Halloween tote bags, the demand is rising every year. We have introduced some of the best products for you in our article and you will never go wrong with these picks.

Online reputation is largely shaped by customer’s reviews in today’s competitive market. They influence buying decisions and even impact search engine rankings. But getting customers to take the time to write a review can be a challenge. 

A Google review QR code is a swift solution that makes it incredibly easy for the customers to share their experience through a simple scan. By placing these codes strategically, you can encourage more people to leave reviews. 

So, let’s find how to get more Google reviews with QR code to help your business stand out and attract new customers.

What Are Google Review QR Codes?

A Google Review QR code is a two-dimensional bar code that users could scan with any smartphone. You can link them to your Google Business Profile for reviews.

When this code is scanned using a customer’s smartphone camera, it instantly brings them to a page where they can easily give their feedback about your business.

This way, customers won’t have to find you manually or go through a lot of steps to review you. It is a simple and excellent way to skyrocket your Google Reviews with QR codes.

How QR Codes Can Help You Get More Google Reviews?

QR Codes help to get Google Reviews by simplifying the review process. By strategically deploying these codes and encouraging positive feedback, businesses can create a worthy cycle of satisfied customers and increased visibility. 

The use of QR codes for Google reviews can be instrumental in shaping a business’s overall review strategy. Let’s have a look at how:

1. Accelerating Review Process

As stated above, the Google Review QR code accelerates the review process by a simple scan.  Customers usually avoid the time consuming process involved in complex steps to leave a review. 

The convenience of QR codes significantly improves the customer journey. With this hassle-free and straightforward process, businesses encourage more customers to take the time to share their feedback.

2. Encourage Immediate Feedback

QR codes make it easy for customers to share the feedback right at the moment. When the customers are still excited about their experience, they’re more likely to leave a detailed and positive review. This is because their good memories are still fresh in their minds. 

So, by using QR codes, you can encourage more people to share their great experiences with your business.

3. Improve Online Visibility

Businesses can expect a noticeable increase in the number of reviews by optimizing the review process. A substantial review count is a foundation of a strong online presence. This would elevate your SEO ranking and build consumer trust. 

As search algorithms prioritize businesses with favorable reviews, this will increase visibility and lead to a larger customer base.

4. Customer Satisfaction Enhancement

Demonstrating a genuine commitment to customer feedback through easily accessible review options can cultivate strong customer relationships and loyalty. 

Positive reviews not only boost reputation but also serve as valuable testimonials that attract new customers.

How To Get More Google Reviews With QR Codes?

Incorporating QR Codes to get Google reviews is an effective way to gather valuable feedback. Print and share your business QR code on receipts, business cards, and marketing materials. 

You should also include it in emails and social media. Encourage customers to scan the QR code to easily leave reviews and consider offering incentives for their feedback. Let’s check how QR codes can give more Google reviews

1. Create An Attractive QR Code 

Boost Google reviews with QR code by making your code attractive and appealing.  Customize your code with your business logo and color scheme for brand recognition. 

Use a high-quality image format for optimal print and digital display. You should plan to add borders or shapes to enhance visibility. Also, the size of QR code should be appropriate. 

QR code of 1 inch size is apt for receipts but not for posters or banners. An eye-catching code will encourage customers and significantly increase the scan rate. 

2. Add A Compelling CTA

A clear and persuasive call to action (CTA) is essential to encourage customers to leave a Google review. Use strong, action-oriented language like “Leave a Review Now” or “Share Your Experience.” 

Guide customers towards leaving a review by incorporating clear instructions alongside the QR code. You can also offer some incentive to customers to leave the review. Place the CTA prominently on your QR code, receipts, and other marketing materials. 

3. Display The QR Code Strategically 

QR Code strategy is crucial to maximise Google reviews from QR code. Place it prominently in places where you have maximum traffic of customers who are likely to have a positive experience.  Consider placing QR codes on receipts, menus, product packaging, and in-store displays. 

For a digital approach, you can embed the QR code on the website, emails, marketing materials, and social media platforms. The more visible your code, the more chances of reviews.

4. Make In Person Requests

You should make in-person requests immediately after the customer makes the purchase. In-person interactions allow for immediate feedback, building rapport, and addressing concerns effectively. Direct communication significantly increases the likelihood of a positive response to your request. 

5. Train Your Staff To Collect Reviews Via QR

Provide comprehensive training to your staff on the importance of QR code for Google Reviews. Tell them how to use a QR code with your Google reviews for better customer experience. 

Equip them with scripts and talking points to encourage reviews without appearing pushy. Boost the motivation of staff members through incentives or some offerings to collect valuable feedback.

6. Share QR Code Across Multiple Platforms 

Utilize QR code for more Google reviews across multiple platforms. Share it through email marketing and social media platforms like Instagram, Facebook, Twitter. You should also embed the QR code on your website, blogs and even online advertisements. 

Incorporate these codes into print materials like business cards, brochures, and flyers. This way you can increase visibility, drive more scans, and ultimately boost Google reviews.

7. Track Your Review Requests And Improve

Track QR Code performance, number of scans, and reviews generated. Analyze this data to identify trends and areas for improvement. Respond to the customers promptly whether they leave a positive review or a negative feedback. 

Your response will also help elevate SEO rankings. By understanding what works and what doesn’t, you can optimize your strategy, refine your QR code placement, and enhance your review request process.

Final Thoughts

A QR code for Google business reviews is an effortless and powerful tool in the growth of your business. This simply means offering your customers ease and convenience in leaving behind feedback can greatly improve your online reputation.

More reviews mean higher visibility in search results and increased trust from potential customers. Incorporating QR codes to get Google reviews into your marketing strategy will help you thrive online and have an edge over your competitors.